OSL Influencer Scout

Job Title: Influencer Scout

Location: Remote

Reports To: Brand Ambassador Manager

About Us:

While the passion behind Old School Labs is rooted deep in bodybuilding history, our mission is for a greater good. You don’t need to be a bodybuilder to be a part of the Old School Labs family. Customers around the globe not only trust our brand because of our high standards and commitment when it comes to manufacturing the best supplements on the planet to help you achieve your health and fitness goals but rather, they share an “old school” passion for something they hold near and dear.

The purpose and mission behind Old School Labs is to take our favorite old school pastimes and bring them to the new school. Help them evolve. Help them grow. And most importantly, helping all of us relive history and a moment in time that brings us enjoyment.

Role Summary:

As Influencer Scout, you will be the front-line talent acquisition specialist in our creator ecosystem. You will deeply embed in the fitness/health creator landscape to identify rising stars, functional coaches and YouTube/Instagram/TikTok voices that align with our brand values. You’ll move them through a vetting & trial process, lead relationship outreach, and support selection of our major influencer partner(s).

Key Responsibilities:

Discover and build a pipeline of creator talent (YouTube, Instagram, TikTok, niche fitness/functional coaches) aligned with our brand values and ambition for culture-building.
Recruitment and Sourcing new potential partners.
Evaluate potential influencers (audience demographics, engagement rate, growth trajectory, content quality, brand-fit).
Initiate outreach, build rapport and send top creators to Head of Brand Ambassadors.
Find top converting Macro Influencers - search and find up and coming creators to run ownership challenges.
Collaborate with the Brand Experience team to design and manage the trial/accelerator model: creator challenge, content-house, etc.
Maintain an influencer CRM/database: track outreach, conversations, trial results, performance metrics and pipeline status.
Stay deeply embedded in creator ecosystem: monitor emerging platforms, format shifts, creator business models and competitor approaches.
Provide reports to leadership: pipeline status, trial conversion, cost per signing, retention metrics, content outcomes.
Assist in structuring long-term partnership contracts with incentives (equity, phantom equity or exit bonus) to secure alignment.
Partner with social, content and brand teams to align creator storylines, campaign integrations, and live community events.

Required Qualifications & Profile:

Interest in fitness and some experience creator scouting or talent acquisition in a digital/creator-ecosystem environment.
Proven ability to build relationships within creator/fitness/social-media communities.
Deep familiarity with YouTube, Instagram, TikTok ecosystems; adept with metrics like engagement, watch-time, growth, audience intent.
Excellent communication and outreach skills for connecting with creators and negotiating early-stage partnerships.
Highly organized, proactive and comfortable in a fast-paced, evolving environment.
Data-driven mindset: able to use growth and engagement metrics to prioritize and optimize.
Keen eye for brand/voice fit and authenticity rather than just follower count.
Bonus: passion for fitness, health coaching, functional performance or creator culture in these spaces.

What We Offer:

A front-row seat to building a creator-led growth engine across multiple brands — high visibility, high impact.
Opportunity to own the early-stage pipeline of influencers and help design the trial-house model.
$40k Salary + performance-based bonus tied to successful signings and retention.
Flexible working arrangement; collaborative team of growth-minded marketers, creators and brand-builders.
Unique career path into creator/brand-experience leadership.

How to Apply:

Please submit:

Your résumé/CV to teams@oldschoollabs.com with ‘OSL Influencer Scout’ as the subject line
Please include a short cover letter (1-2 paragraphs) describing your most successful talent-scouting win: who the creator was, how you found them, what you achieved.
Optionally: A short list of 2-3 creator prospects you believe we should explore (with rationale – audience, content quality, growth potential, fit).

30-60-90 Day KPIs:

Days 1-30:

Build and submit a pipeline of at least 20 qualified creator prospects.
Complete detailed profiles for at least 15 of those (audience, engagement, growth, content).
Initiate outreach contact with 10+ shortlisted creators.
Implement the influencer CRM/tracking system.
Produce internal “ideal linchpin profile” briefing and secure leadership sign-off.

Days 31-60:

Advance 5-6 creators into the trial/short-list phase.
Negotiate preliminary terms for each and present for approval.
Launch at least 1 creator trial (45-day “ownership challenge”).
Monitor early metrics: posts created, engagement, referral traffic from creator content.
Document and present “trial learnings” report to leadership.

Days 61-90:

Select the primary “linchpin” influencer partner (target: 1) and finalize contract (including equity/exit incentive).
Recruit with weekly lists of top influencers to partner with sent to Athlete Manager to onboard.
Ensure first integrated content pieces launch (e.g., YouTube plug + Instagram story sequence).
Achieve brand social follower uplift of 5-10% from influencer activity and referral traffic increase.
Deliver dashboard summarizing pipeline conversion: 20 prospects → 6 trials → 1 linchpin; include recommendations for next 90 days.